Celebrating Excellence in the UK Charity Sector

Carla and Dave Johnson

Carla and Dave Johnson won the People's Choice Award for their inspiring fundraising campaign, Alfred's Potato Day, created in memory of their beloved son Alfred, who sadly died following treatment for cancer. Supporting Addenbrooke's Charitable Trust, their unique campaign captured hearts around the world, bringing communities together through creativity, kindness and generosity. Their remarkable ability to turn personal heartbreak into a lasting legacy of hope earned overwhelming public support and this well-deserved recognition.

Richard and Michelle Daniels

Richard and Michelle Daniels, founders of Forever Stars, received the James E. Smith Special Recognition Award in recognition of their extraordinary courage, compassion and dedication to supporting families affected by baby loss. Following the devastating stillbirth of their daughter Emily in 2013, they turned personal tragedy into a remarkable legacy of hope, establishing a charity that has transformed bereavement care across Nottinghamshire. Through the creation of dedicated hospital Serenity Suites, a remembrance garden and vital family support services, they have provided comfort and dignity to countless grieving families. Their determination, leadership and unwavering commitment embody the very spirit of this prestigious award.

Addenbrooke’s Charitable Trust

Addenbrooke’s Charitable Trust (ACT) was named UK Charity of the Year in recognition of its exceptional impact, innovation and commitment to improving patient care. Through pioneering medical research, cutting-edge equipment, vital hospital services and outstanding community fundraising, ACT has demonstrated how charitable support can transform healthcare. Having raised more than £150 million over three decades, the charity continues to deliver meaningful improvements for patients and families, going above and beyond what NHS funding alone can provide.